The jig is up. I and my collaborators have kept it secret for a long time now, but for reasons I will explain in a moment, I feel I need to come clean about this now, before it is too late:

I created Paul Elam.

That is: “Paul Elam” is a character created and developed by me and my friend Paul Henderson, an amazing improvisatory actor who has taken on the task of playing “Elam” in YouTube Videos, radio shows, and on a few occasions in the real world as well.

I first came up with the character of “Paul Elam” — “Elam” is just “male” spelled backwards — some seven years ago after reading Warren Farrell’s Myth of Male Power and wondering what an updated version of Farrell would look like today as a YouTube ranter. I brought the idea to my friend Paul Henderson, a feminist comedian who was already doing an “angry white man” character in his comedy act.

After a bit of workshopping, we created “Paul Elam” and his “Happy Misogynist” YouTube channel. I wrote the scripts, and Henderson read them out. As time went on and as Henderson got more into his new alter ego, he began adding bits of dialogue of his own. Sometimes when he got too deep into his character of “Paul Elam” he started to scare me a little.

After some success on YouTube and at Men’s News Daily, we decided to set up A Voice for Men. Shortly afterwards I set up Man Boobz, mainly as a way to promote AVFM and generate traffic for “Elam’s” site.

Since then, things have just snowballed. Henderson put me in touch with an amazing group of Canadian improv comedians called the Pouteenagers and the characters of Girl Writes What, John The Other, Typhon Blue, and DannyBoy were born.

Not all of those at AVFM are in on the gag. Dean Esmay for example, is completely sincere, as are most of the recent additions to the AVFM roster.

Up until about a month ago, the whole “Paul Elam”/A Voice for Men project seemed to be going swimmingly, generating buzz — and even a good deal of cash, much of which we have been donating to an assortment of feminist charities.

We kept piling absurdity on absurdity — like adding “human” to “men’s rights activist” to become “men’s human rights activist” — but no one ever guessed that it was all an elaborate prank! We were prepared to let the whole thing run for at least another year, getting sillier and sillier, before fessing up in a joint press conference with me and “Elam.”

But something terrible seems to have happened to my old friend Paul Henderson. After 7 years of playing “Paul Elam,” he seems to have become lost in the character he and I have created. Paul Henderson, in other words, has become Paul Elam.

He used to joke with April Fulieu, our makeup wiz, about how horrified he was each time he looked in the mirror and saw “Elam” staring back at him. But after we shot the last video with him he refused to let April take the makeup off, and when she went to tell me about this he fled out the back door of the studio.

We haven’t heard from him since. At least not as Paul Henderson.

I’m not sure what to do. He’s changed all the passwords on the AVFM server, so I can’t shut it down from my end, and I haven’t been able to contact any of the Pouteenagers either. I worry they too may have gone over to the dark side as well.

I can only hope that by posting this I can give him the wake-up call he needs – or at least arouse enough suspicion that the “sincere” AVFMers will confront him and possibly jar him back to reality.

He’ll deny it all, of course.

But at some point his fake beard will fall off.

That’s what I’m counting on, really.