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Oh my Lorem! The Sarkeesian Effect premiere was an even more glorious fiasco than we could have possibly imagined

This popcorn is delicious indeed.
This popcorn is delicious indeed.

Last night was the grand premiere of The Sarkeesian Effect (Team Jordan Owen Edition), and the response from critics and audience members alike has been overwhelming!

That video of crickets has gotten more than 3,344,825 views on Youtube. That’s 371,647 times the number of people who apparently showed up at the Sarkeesian Effect premiere/#GamerGate Meetup at the Landmark Midtown Art Cinema in Atlanta last night.

Yep. According to the organizer of the #GamerGate meetup, only nine people showed. Including the director.

Meanwhile, on Reddit’s Kotaku In Action subreddit, one of the main #GamerGate hubs, the excitement was palpable.

seKotaku

Even Jordan Owen — the director of this incarnation of the Sarkeesian Effect — was uncharacteristically quiet; his reports from the premiere consisted mainly of photos of the screen, evidently his attempt to prove to the critics that, yes, the film exists.

Those last two pics seem to suggest that the insidious “Sarkeesian Effect” that gave the film its title is Ms. Sarkeesian’s uncanny ability to cause her critics to wear plaid shirts vaguely similar to her own signature look.

Online, the only people excited about the event that I could find were an assortment of popcorn-munching critics of #GamerGate. And they were mostly excited about the discovery of the official Sarkeesian Effect website.

Sorry, I meant to say the discovery of ANOTHER official Sarkeesian Effect website.

You may vaguely remember the official website, unveiled several months back, an amateurish unfinished job, with crappy graphics; the links on the front page to the film’s trailer, press coverage, Sarkeesian Effect wallpapers (!), and a list of theaters showing the film (!!) all led to this page:

comingsoon

And they still do.

Owen says that this unfinished mess of a website is still the official Sarkeesian Effect website. But now it’s been joined by a second unfinished mess of a website that also seems to be staking a claim as the official Sarkeesian Effect website. It’s not clear if this new site is the handiwork of Davis Aurini, or if Owen hired someone to put it together and just forgot about it.

Weirdly, this last option seems the most probable. Given that the site was promoting the premiere last night — a premiere of Owen’s version of the film, which Aurini had disavowed in advance — it seems unlikely that Aurini had anything to do with it.

While a teensy bit slicker than the original, the new site isn’t quite ready for public consumption. Here, for example, are the bios of some of the famous NAMES interviewed in the film.

selorum1selorum2selorum3

Yes, that’s right: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s …

Also, Karen Straughan — the blabby FeMRA videoblogger and “Honey Badger” — is actually three women sitting next to each other.

Alas, the now-feuding “filmmakers” behind the “film” don’t fare any better themselves. In addition to giving both of them the Lorem treatment, whoever made the site also managed to misspell Aurini’s last name.

searuni

Clearly, from now on, Davis Aurini will be known as Davis-a-rooni.

Even the site’s Quick FAQs section has an impressive Lorem ratio.

sequick

And, yes, it is true that FILM starring NAME, NAME and NAME, has been featured on MEDIA.

This site, as, er, wildly optimistic about the commercial prospects of The Sarkeesian Effect as the old site, also includes a link to theaters showing the film. But instead of leading to a “Coming Soon” page, the new site links instead to …  a blank page on Google Docs.

segoog

 

I can only hope that the film itself — presumably headed ultimately for a YouTube release — lives up to this amazing website.

Sorry. I mean BOTH films live up to BOTH websites.

H/T — @tortoiseontour, who alerted me to the website and pointed out the misspelling of Aurini’s name.

 

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Charlie Myers
Charlie Myers
6 years ago

My chest is going to burst. You can’t write comedy like this.

andiexist
andiexist
6 years ago

This is amazing — that’s why the manosphere is so incoherent! They’re all Lorem Ipsum! 😮

smilodonichthys
smilodonichthys
6 years ago

they didn’t even use real Lorum Ipsum, they used the explanation of lorum ipsum, which sort of defeats the purpose of using it. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s

indifferentsky
6 years ago

WELP the Karen bit fails, “do they have names, and do they talk to each other….”
NAME.

Mike
Mike
6 years ago

Sooooo muuuccchhh popppcorrrnnn

marinerachel
marinerachel
6 years ago

Oh God, Davis-arooney!

History Nerd
History Nerd
6 years ago

Ugh. This is probably the biggest load of fail I’ve ever seen.

skiriki
6 years ago

BRB, gotta pop more poppitycorn.

ShakeB
ShakeB
6 years ago

it almost seems like the only thing GamerGaters are competent at is harassing people on the internet.

Jo
Jo
6 years ago

What level of self-delusion does it take to take photos of the screen like Jordan’s and think ‘yeah, that looks good, I’ll tweet that one’?

CC
CC
6 years ago

Yet so many people gave these clown shoes money…lots of it. Basically set them up financially for the whole duration so they could live off it and produce what amounts to absolutely nothing even remotely worthwhile. That they misrepresented themselves as “film makers” is a given. That they made total asses out of their supporters is only now being realized and, I would guess, quite an embarrassment for some folks.

The purest of comedy 😛

Johanna Roberts
Johanna Roberts
6 years ago

lol, I don’t know what the best part of it is. I half expected their bios to be the random letter thing that they do in things when having place holder text, but nope, copied right from wikipedia. Such professionalism. Much amazed.

Film Runner
6 years ago

So when will they be releasing it on DVD so we can all enjoy the incredible, nuanced societal commentary from these two?

davidgerard
6 years ago

Per this Twitter conversation, this site is not Owen’s (even though it has Owen’s dates on it). Owen thinks it’s a bot. Owen’s site is sarkeesianeffect.com without a “the”.

davidgerard
6 years ago

Argh. Owen’s is thesarkeesianeffect.com with a “the”. The one without is the Ipsum Effect.

Pithy Pseudonym
6 years ago

Also, Karen Straughan… is actually three women sitting next to each other.

If Owen and Aurini are going to steal, at least they could have credited Bojack Horseman with the original joke.

Pandapool -- The Species that Endangers YOU (aka Banana Jackie Cake, for those who still want to call me "Banana", "Jackie" or whatever)
Pandapool -- The Species that Endangers YOU (aka Banana Jackie Cake, for those who still want to call me "Banana", "Jackie" or whatever)
6 years ago

Hey, remember this movie was made because they thought a woman got too much money for videos her non-fans thought weren’t produced fast or good enough?

dhag85
6 years ago

It was obvious from the beginning that this “movie” project would be a trainwreck, but I could never have imagined just how badly they fucked this up. It’s amazing. Every time Owen or Aurini opens their mouth or releases any info/update about their progress, they always make it worse. What were they thinking? Seriously, I need to know what they were thinking. I can’t even believe this thing actually happened – it’s like I dreamt the whole thing.

Policy of Madness
Policy of Madness
6 years ago

Also, Karen Straughan — the blabby FeMRA videoblogger and “Honey Badger” — is actually three women sitting next to each other.

Well, of course. Why would Owen (?) want to credit all of the women in that picture? They’re just women.

Kootiepatra
Kootiepatra
6 years ago

I particularly liked this little Twitter tribute: https://twitter.com/CuriousSeaLion/status/627526394302595072

Miss Andry
6 years ago

It’s just a bot website on paper.

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