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Roosh V gives up: With no one paying attention to him any more, the pickup artist puts down his flagship website

Roosh V, sadly realizing his 15 minutes are up

By David Futrelle

Roosh V is having another sad. Just three weeks after Amazon stopped selling nine of his books, the date rape expert, baking enthusiast and former Most Hated Man in the World has decided to shut down his flagship Return of Kings website. In a post on the site today, Roosh announced that

I’m putting ROK on an indefinite hiatus so I can take a break from the daily grind of maintaining the site. I don’t know when the hiatus will end.

The reason? A mixture of deplatforming and nobody giving a shit about him any more.

The first factor for this hiatus is that site revenues are too low. We’ve been banned from Paypal and countless ad partners, which forced me to lay off the site editor last year and also lower payments to regular contributors.

Huh. Apparently deplatforming hate sites works.

This started a negative spiral of declining content quality, site traffic, and revenues.

“Declining content quality?” Dude, the “content quality” on Return of Kings was a big fat zero to begin with. How exactly can something get worse than worst?

Even the beloved comments section, which many see as the highlight of ROK, was badly hit when Disqus banned us. Currently, ROK receives half the traffic of its peak and less than one-fifth of the income.

Your schtick has gotten old and tired, dude.

The second factor is that I’m burned out. Keeping ROK updated, writing books, posting articles on my blog, doing live streams, and maintaining the forum has put too much on my plate.

Aw. Work is hard.

Out of everything on that list, working on ROK has become my least favorite activity because duties are centered more around editing other people’s work than creating my own.

I can see why he might feel burned out editing crap for his crap site every day. I feel tired just skinning the headlines on Return of Kings.

I’m sure many of you understand that we are in the early stages of a censorship wave that will sweep through society. Scoundrels like myself get banned first, and then soon the hammer will come down on anyone who dares to share the truth. 

Roosh wants us to believe that “censorship” — by which he means getting kicked off of platforms like PayPal for violating their rules on hate speech — is driving him out of business. While it’s certainly true that deplatforming makes life more difficult for hate-speechifiers like Roosh, that’s not why his traffic is down.

No, that slump in traffic is far more likely to be the result of two other factors. The first has nothing to do with Roosh himself: the fact is that traffic has fallen considerably at independent media sites across the political spectrum due in large part to changes Facebook has made since the 2016 election to the way it handles its news feed. (Indeed, Facebook used to be the single biggest social media source of traffic for We Hunted the Mammoth by far, but now it’s been overtaken by Twitter. )

But I’m guessing that most of the fall in Roosh’s traffic can be attributed to the fact that people — Roosh fans and Roosh critics alike — have just gotten sick of his shit.

Roosh first gained notoriety as a pickup artist selling a distinctly rapey kind of dating advice, winning himself worldwide infamy after a supposedly satirical article calling for the legalization of rape on private property. For a time, Roosh was able to successfully monetize his notoriety with endless outrage-by-the-numbers clickbait articles on Return of Kings.

But ultimately it became clear to his fans and critics alike that the profoundly unoriginal Roosh had run out of things to say, and they stopped paying attention to him. Even his publicity stunts don’t garner him any publicity any more. It’s hard not to be reminded of the famous Onion headline: “Marilyn Manson Now Going Door-To-Door Trying To Shock People.” 

The weirdest thing about Roosh’s decline and fall is that it’s not like misogyny has gone out of style. To the contrary. While Roosh bemoans the unfairness of a world that no longer cares what he says, Jordan Peterson is soaking up all the attention once given to Roosh and then some; meanwhile, other internet misogynists who came up alongside Roosh — most notably Mike Cernovich and Stefan Molyneux — seem to have little trouble getting people to listen to them. The difference? For better or worse, these guys know how to keep it fresh.

Hopefully all of these terrible men will end up no more than footnotes in hisotry. In the meantime, let’s wish Roosh Godspeed on his journey to oblivion.

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Ohlmann
Ohlmann
3 years ago

Victory can be sweet.

Full Metal Ox
3 years ago

I’m guessing that the Man Buns! Bakery of Science thing isn’t working out for hin either.

Cat Mara
Cat Mara
3 years ago

Cue the Schadenfreude Sad Trombone and Smallest Violin Ensemble to sing you to your sleep, dirtbag.

I might have to bake a loaf of bread tomorrow to celebrate… ?

Anne
Anne
3 years ago

Hurrah 😀 One gender racist website less in the world

Handsome :Punkle Stan: Jack

time to watch some great british bakeoff in victory

Tovius
Tovius
3 years ago

Good riddance

Mexican Hot Chocolate
Mexican Hot Chocolate
3 years ago

Let me just whip out the subatomic violin and the wreath of dried up flower stems…

Bina
3 years ago

Oh dearz, does Rooshie need to get a real job now, if he ever wants to leave his mom’s basement? Yup…and good luck with that search, because that name is all over the internet in the worst way.

Here, Roosh, have a little music on me:

Katherine the Adequate
Katherine the Adequate
3 years ago

Bye, Felicia.

PeeVee the Tired
PeeVee the Tired
3 years ago

Bye bye, rapist POS.

K.
K.
3 years ago

VICTORY~!!!

nparker
nparker
3 years ago

Oh, what great news. I’ve been waiting for this for years. I’m sure many here will agree. This is brilliant.

Goodbye, Roosh, rapist scum.

Aleph
Aleph
3 years ago

I really, really hope this site never wakes up from its “hiatus”. One of the few good news we have in this site in general.

Once you mention JP and other snake oil salesmen, I got s̶a̶d̶ angry again.

nparker
nparker
3 years ago

Oh, what a great day indeed. I’ve been waiting for this day for years. I’m sure many here will agree. What fantastic news!

Goodbye, rapist scum.

EDIT: Oh, double post. Sorry.

Aleph
Aleph
3 years ago

Whoops, I meant Roosh’s site on the first sentence. I couldn’t edit my previous comment this time for some reason.

And thus, to no one’s dismay a chapter in WHTM history is closed.

FelineFinethePunLioness
FelineFinethePunLioness
3 years ago

Maybe he can focus on real hobbies now like manly baking, leaving his poor mother’s basement, writing a real book not a glorified rape guide, realizing he ain’t shit

In the meantime though this small victory is sweet

Dormousing_it
Dormousing_it
3 years ago

He can always have a bake sale?

Zeb Berryman
Zeb Berryman
3 years ago

Well I guess he has to stop doing this worthless and empty work in being a hateful loser so he can make room for other worthless and empty work in being a hateful loser.

Moon Custafer
Moon Custafer
3 years ago

I recently learned that walking-sticks that unfold into violins are a thing, and I feel they’re even more appropriate than tiny violins under these circumstances: https://goo.gl/images/whhS74

Redsilkphoenix: Jetpack Vixen, Intergalactic Meanie
Redsilkphoenix: Jetpack Vixen, Intergalactic Meanie
3 years ago

@Moon Custafer,

You’d be amazed at all the things that can be put inside a cane besides swords. A few years ago the Indianapolis Star did a story about a collection of such canes going on the auction block, and it was interesting what-all those canes were made to carry inside them. One had sea navigation equipment in it, another had a mini darkroom set-up for developing photos in it. Amazing what a bit of engineering can do sometimes in making things compact.

weirwoodtreehugger: chief manatee

Besides the deplatforming, I don’t think we discount the possibility that traffic dipped because Roosh just wasn’t quite white enough for today’s discerning misogynist.

Terrible
3 years ago

Delurking (yes, I’ve read the pertinent documents, thank you) to post this: https://www.google.com/amp/s/www.wired.com/story/henry-the-sexbot-wants-to-know-all-your-hopes-and-dreams/amp Hahahahahahahahahaha!! Hahahahahahahaha!!!! He’s a Chad!!!!

Jesalin: Clit-o-centric Lesbian Goddess
Jesalin: Clit-o-centric Lesbian Goddess
3 years ago

Now he’ll finally have time to take that Intro to Personal Hygiene course!

Hippodameia
Hippodameia
3 years ago

Now will he have the time to use toilet paper?

Victorious Parasol
Victorious Parasol
3 years ago

I wonder if he’ll try to grow up now?

Probably not, but he’s welcome to prove me wrong.

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